2012年8月23日 星期四

Embryonic Stem Cells: Can they cure Diabetes Mellitus type 1?

Embryonic Stem Cells: Can they cure Diabetes Mellitus type 1?

Abiram Ganeshanathan, London

In this research article, I will be discussing the controversial and thought provoking topic of embryonic stem cell research. However, I will be concentrating on the ultimate concept of it providing a long term and viable option to cure Diabetes mellitus type one. A range of sources have been consulted from around the globe in order to provide an in depth and most importantly, an impartial and accurate report on this stimulating topic.

The proposal alone of using human embryonic stem cells for the purpose of medicinal research has caused intense debate among many political and religious groups. Research into this field, requires one to analyse the priorities of medical research alongside the prosperous future it could provide.

Embryonic Stem Cells

Stem cells are unlike other cells. They are unique in that they are unspecialized and thus retain the ability to develop into any of the wide spectrum of cells possible (in theory) within the human body (pluripotency). The lack of tissue specific structures enables stem cells to form specialised cells in a process known as differentiation.

Embryonic Stem cells differ from other variances of stem cells due to their capability to replicate themselves in a laboratory indefinitely. More importantly however, they can generate into any type of cell within the human body. Other types of stem cells, such as Adult stem cells, are limited to what type of cells they can form and this has resulted in their use being very limited.

Diabetes mellitus (Type 1)

Type one diabetes is an auto-immune disease. Those who are diagnosed with d.m.t.o,* are unfortunate in that their immune system creates antibodies that attach to the beta cells in the pancreas which destroy the cells that make insulin. In rare circumstances, it has been caused by i nflammation of the pancreas but this cause has only affected a miniscule proportion of sufferers. (Kilvert, 2008) If left untreated the consequences could be fatal and potentially lead to death. There are numerous serious problems associated with diabetes if not treated ranging from Atheroma to Blindness. In the UK alone, 1 in 250 develops type one diabetes but it can increase

to 15 in 250 if a first degree relative has been diagnosed with it. (www.diabetes.co.uk, 2009) As of late 2008, it has been estimated that eighteen million people have d.m.t.o worldwide which illustrates just how vital a potential cure could be. (WHO - World Health Organisation, Nov 2008)

The complications of the treatment of d.m.t.o are caused by the necessity to ensure the correct amount of insulin is taken. Excess insulin can cause the glucose level to plummet thus causing hypoglycaemia or adversely a lack of insulin could cause the afore mentioned problems of untreated d.m.t.o.. At pr esent, the current treatment to ensure a patient stays healthy, is for them to take insulin injections 2-4 times a day for the rest of their lives. (www.diabetes.co.uk, 2009)

Why specifically Embryonic Stem Cells?

In order to understand and analyse the results and progress of research into this field, it is imperative to understand why embryonic stem cells are being focused on a solution as opposed to other forms of stem cells.

Somatic (Adult) stem cells have been leading stem cell research in the past as it never necessarily conflicted with the majority of ethical or religious groups and their beliefs. They are rare undifferentiated cells that can be found in differentiated tissues with a capacity for self renewal in addition to differentiation, although this ability is limited. There is a tiny amount of somatic stem cells within each tissue and upon these being removed, their capacity to divide and multiply dwindles leading to difficul ty in obtaining large amounts of somatic stem cells.

As research progressed however, the flaws of these stem cells were exposed. The number of cell types that they can develop into are restricted which hinders its versatility and its application to cure a variety of diseases. Somatic cells also have an increased chance of carrying mutations of the DNA compared to its human embryonic stem cell counterpart. The reason being the adult cells could have mutated over the respective persons lifetime in a cell division process known as mitosis. Embryonic stem cells have had less exposure to this process and thus regenerate at a pace that is much greater than that of adult stem cells.

In the placement of a culture, (Growth of cells in vitro in an artificial medium for research or medical treatment (The National Institutes of Health resource for stem cell research, 2009)), embryonic stem cells are able to divide infinitely and with relative ease in comparison to somatic cells. Having said the above, adult stem cells have a superiority in that the cells are the patients own cells, and there is no chance of their body rejecting the cells as they are compatible. There is no need for immune suppressing drugs which would otherwise occur with embryonic stem cells making the patient vulnerable to other diseases.

The main reason for deciding on embryonic stem cell research in particular was due to the key aspect that it could differentiate and divide easier and to a greater extent making it very versatile and therefore seemingly have a higher potential to cure a disease such as d.m.t.o. The points that have been made as of yet, are to provide a basic knowledge and all will be explained further within the article alongside a more detailed analysis of the points made.

Can Embryonic Stem Cells cure diseases?

Although embryonic stem cells can be grown in culture/vitro, research is still at a very premature stage. Before even considering its potential to cure d.m.t.o, it must first be deduced if embryonic stem cells can cure diseases at all.

From an outside perspective, it would appear that the possibilities are endless, and that embryonic stem cells could well become the 21st century penicillin. However in reality, the human body is a complex being and there are an enormous number of complications to overcome e.g. the patients immune system rejecting the new cells and destroying them.

Regardless of the fact that research is in its premature stage, there have been encouraging reports. In the United States of America, researchers used embryonic stem cells to cure mice who were bred to suffer from a Parkinsons-like condition. Embryonic mouse stem cells differentiated into neurons in a lab dish. They were then transplanted into a rat with Parkinson's disease (PD), and the isolated cells formed functional connections and reduced disease symptoms. The researchers found that the grafted cells established functional connections with surrounding brain cells and began to release dopamine. The rats that received the differentiated cells showed significant improvements in symptoms during behavioural tests. Since undifferentiated embryonic stem cells sometimes multiply out of control and form tumours, the researchers measured the number of cells in the grafts at several time points after the transplants. The number of cells in the grafted areas stabilized by four weeks after the transplants, and none of the rats developed tumours. (Frazin)

Albeit, it may only be in mice but the results are very promising in particular because there were no tumours formed and with the brain cells releasing the vital catecholamine dopamine. The latter is of particular interest as if related to t he context of d.m.t.o., it would be beta cells releasing the hormone insulin so there are some similarities in that the embryonic stem cells were used in order to differentiate into a cell that releases a chemical of some sort.

Humans and rats have the same basic physiology, similar organs, and similar body plans. Both control body chemistry using similar hormones, both have nervous systems that work in the same way, both react similarly to infection and injury. (How Humans Are Like Rats, 2003) This likeliness between both humans and rats increases the relevancy of the results of the experiment. Nonetheless, there is no guarantee that it will work on humans and it would be naive to believe it would be directly transferable to humans from rats without flaw.

On the other hand, there has been no embryonic stem cell research successfully tested on humans. Even the latest breakthrough by Geron Corporation, the first group to ever obtain the approval of the FDA to co nduct clinical trials, has been delayed. Despite eight years of intense research, an abnormal amount of cysts caused the company to delay trials (http://singularityhub.com/2009/09/02/geron-explains-why-first-embryonic-stem-cell-clinical-trial-is-stalled/, 2009). There has not been an opportunity for anyone to safely test on humans as of yet. Until, an organisation has perfected testing on animals, it is only sensible to postpone the testing of humans, but the results are promising. With most if not all medication being first tested on animals, it shows that results from animal testing are relevant and valid to use in relation to embryonic stem cells potential human use as has been the practice for several decades now in pharmaceuticals and medicine. It would be reasonable to conclude that embryonic stem cells do in fact have the potential to cure diseases, but maybe not in the immediate future. A more thorough conclusion can only be made with some evidence of human testing b ut with none being conducted; only time will give a concrete conclusion but at present, the results are looking highly promising.

Evidence of embryonic stem cells to cure Diabetes mellitus type one

An important factor that must be considered in this research article is what evidence has already been conducted that would suggest it is or would be a cure to d.m.t.o..

Dr Ron McKay of the Laboratory of Molecular Biology and his colleagues described a series of experiments in which they induced mouse embryonic cells to differentiate into insulin-secreting structures that resembled pancreatic islets. Dr McKay and his colleagues began with embryonic stem cells and let them form an aggregate of cells containing all three embryonic germ layers (known as embryoid bodies). They then selected a population of cells from the embryoid bodies. Using a sophisticated five-stage culturing technique, the researchers were able to induce the cells to fo rm islet-like clusters that resembled those found in native pancreatic islets. The cells responded to normal glucose concentrations by secreting insulin, although insulin amounts were lower than those secreted by normal islet cells. Quoted by Dr McKay This system is unique in that the embryonic cells form a functioning pancreatic islet, complete with all the major cell types. The cells assemble into islet-like structures that contain another layer, which contains neurons and is similar to intact islets from the pancreas. (Differentiation of Embryonic Stem Cells to Insulin-Secreting Structures Similar to Pancreatic Islets, 2004). This outcome is fascinating achievement as what is has enabled to do is, begin to partially cure d.m.t.o. even if it is in the case of mice. Although the levels of insulin produced were not the same as that of healthy islet cells, it is significant progress and with some alterations and tweaking, the future is looking hopeful to cure diabetes type on e, albeit in mice. That said, a cure in mice and rats is often not far from that of humans as explained in paragraph three and four on page four.

Research conducted during the last decade has also provided more evidence that human embryonic cells can develop into cells that can and do produce insulin. Dr Melton, Nissim Benvinisty of the Hebrew University in Jerusalem, and Josef Itskovitz-Eldor of the Technion in Haifa, Israel, reported that human embryonic stem cells could be manipulated in culture to express the PDX-1 gene; a gene that controls insulin transcription. In the experiments, researchers cultured human embryonic stem cells and allowed them to spontaneously form embryoid bodies. The embryoid bodies were then treated with various growth factors, including nerve growth factor. PDX-1 is associated with the formation of beta islet cells and thus these results suggest that beta islet cells may be one of the cell types that spontaneously differentiate in the embr yoid bodies. Researchers now think that nerve growth factor may be one of the key signals for inducing the differentiation of beta islet cells and can be exploited to direct differentiation in the laboratory. (PNAS 97 (21): 11307-11312), (Effects of eight growth factors on the differentiation of cells derived from human embryonic stem cells, Melton, Douglas A.) Complementing these findings is work done by Jon Odorico of the University of Wisconsin in Madison who in preliminary findings, has shown that human embryonic stem cells can differentiate and express the insulin gene but it still remains in early stages with many hurdles yet to overcome. (The National Institutes of Health resource for stem cell research) Once again, another encouraging report of results, these results are of particular importance as it allows guidance of where to continue next e.g. consider intensive research into nerve growth and then using those results to continue researching into curing d.m.t.o. u sing embryonic stem cells.

Possibly the most important finding in the last couple of years is that of Novocell who report that they managed to convert human embryonic stem cells into insulin-producing cells. The researchers found that when they injected these human cells into diabetic mice, the treatment alleviated diabetes in the rodents. The new technique used will provide doctors with a bulk supply of clean, uncontaminated insulin-secreting cells for use in diabetes patients. It is a controlled process where the quality of the cell being implanted remains the same every time an implant is done. Unfortunately, much of the science behind this new method remains behind closed doors and is difficult to access but a Dr Curt Freed, director of Neurotransplantation from the University of Colorado School of medicine was quoted saying This is an extraordinary breakthrough by scientists at Novocell, this discovery holds promise for everyone with insulin-requiring diabetes. W hile outcomes of clinical trials are unpredictable, these cells are likely to be tested in patients soon. (ABC News Medical Unit, 2008) With little scientific information being released, it is difficult to come to a conclusion yet the basic outline seems to be fantastic news particularly as it was found less than a year ago. With the backing of a neutral head researcher of another organisation, Dr Freed, also meriting Novocell on their discovery alongside ABC News Medical unit, it is a huge advancement in the race to find a cure.

Despite the promising results, a working solution is still quite far away. There are several complications to overcome before this becomes a working and viable solution. As far as embryonic stem cell research is considered, we have come to a stage where what was one of the biggest concerns, the production of tumours, no longer occurs (in most cases) immediately after the transplant of the embryonic differentiated islet cells is completed. The cause of d.m.t.o. is due to the immune system destroying the cells that produce insulin. A major question is Will the human body detect the new cells as foreign?, and the answer to that is yes. Therefore that leads to a scenario where immunosuppressive drugs must be taken in order for the immune system to not destroy the new cells. That in turn leads to a very dangerous situation where the respective person is left with a very vulnerable body where they are susceptible to a variety of diseases. This would mean that immunosuppressive drugs (along with immunosuppressant treatments) would probably have to be taken for the rest of their lives in the same way a sufferer of d.m.t.o. has to take insulin injections regularly for the rest of their lives. Another key factor to consider is for what period of time will the cells remain fully differentiated? If this is not answered, then the potential for cells to become carcinogenic and for tumours to form is always a risk. it is im[ Yet, research has not quite reached that advanced stage but it is important to drive home the idea that despite the encouraging reports, collectively, there will be future complications and difficulties which must be overcome.





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2012年8月22日 星期三

Increase your metabolism- How to increase your metabolism at any age..

What's the best way to increase your metabolism? The good news is, it's not all that hard. But if your like most people, your not thinking about boosting your metabolism for no reason, your doing it because you want to lose weight. Let me share with you the best way to increase your metabolism. Before we begin, you need to know this: Pills and supplements that are sold to raise metabolism DO NOT WORK. Yes, I am aware of the product claims, but you need to understand those are lies. Stop and think. If you could just pop pill to increase your metabolism would 66 percent of people in the U.S. be overweight or obese? If you think a pill can do what you need to get your body to do, you might as well pack it in right now.

But if you are ready to learn how to increase that metabolism the way it really works, read on! As I said, it's not that hard once you know how. By far, the very best way to increase your metabolism is to get more physically active. The good news is, it doesn't matter at all how you go about getting more active. So don't worry- there's no need to exercise like crazy to raise your meatabolism. How you get more active all depends on your age and abilities. So all you really need to do is get more active in ways that fit your personal circumstances.
So you see, there's no secrets to having your metabolsm run a little faster. The more you move around, the more you raise your metabolism. The more inactive you are, the slower your metabolism will be. What really counts more than how you increase your metabolism is that you just speed it up at least once a day, even if it's just for a few minutes. There's no need to make it more complicated than that.

You don't need to make this complex. Do not forget the most important part, NEVER buy something to increase your metabolism. If you do, you're only going to get ripped off. Getting a lean body is not in what you buy, it's in your little daily food and exercise choices.

Just eat natural food, and get active in ways you enjoy, that will increase your metabolism better than anything from the diet industry. Just remember the facts: You don't need to waste your money, time, or life proving it again. All you have to do is become determind to stop getting ripped off and learn what works in reality- and you will change your body and life in ways never thougth possible.

Click here to discover how to increase your metabolism in a simple and easy way that works for you. It worked for me, I know it will work for you too.





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2012年8月21日 星期二

Learn to get top rankings in search engines

The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization. First thing you need to do is find the keywords you want to optimize for.
There is great tool by Overture

But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)

For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..

Pick the keywords which are related to your site.
For example when you search for "Tech News" you'll see the following results:

Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news

Now see what other terms are related to your keyword technology news
Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.
Now you need Title Tag for the page.

Title tag should include top 3 keywords, like for "tech news" it can be like :

"Latest Tech News, Information Technology News and Other computer raleted news here."

Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam

Now move on to Meta Tags

You need following Meta Tags in web page

<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<META name="keywords" content="keyword1,keyword2,keyword3">
< META name="description" content="brief description about the site">
<META name="robots" Content="Index,Follow">


No need to have other meta tags like abstract, re-visit and all, most people dont read it.

Now...

<META http-equiv="Content-Type" content="text/html; charset=iso-8859-1">

This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..

<META name="keywords" content="keyword1,keyword2,keyword3">
This one should have all your keywords inside starting from keyword with most counts...

keyword tag for our example would be something like :

<META name="keywords" content="tech news,technology news, computer technology news,information technology,software news">

Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...

<META name="description" content="brief description about the site">

Provide short decription about your site and include all the keywords mentioned in the title tag.

Decription tag should be:

<META name="description" content="One Stop for Latest Tech News, Information Technology News, Computer Related and Software news.">

It can be upto 255 characters and avoid using more than 3 "," commas

<META name="robots" Content="Inde x,Follow">

This is used for search robots..following explanation will help you :

index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow

Now move on to body part of the page

Include all top 3 keywords here,
I would suggest to break the keyword and use it...

For example

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................

Include main keywords in <h#> tags <h1><h2> etc..
and start with <h1> and then move to <h2> <h3> etc..

<h1> tag will be too big but CSS can help you there, define small font size in css for H1,H2 ,... tags

When done with page copy, then you need to provide title and alt tags for images and links.

Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.

Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.

Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.

<a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/3789237']);" href="news.php">Tech News</a> <a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/3789237']);" href="software-news.php">Software News</a> etc..

Now finally, you need to read some more stuff..may be you can all it as bottom lines...

Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.

Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.

Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/

All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm

It'll show you the re port of your site with solution.

Now, correct the errors and start submitting the site :

Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..

Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory

And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors

Submitted the sites, but still i cant see you site on top?

Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.

And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded f or free from : /http://www.cleverstat.com/google-monitor.htm





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2012年8月20日 星期一

Submitting Articles – Why Author Logo, Additional Photo and Potentially Video are Recommended

Modern search engines, such as google, yahoo, msn are in the transformation from pure text processing to imaging scanning and even evaluating movie (good example would be youtube). Obviously each search engine implements it uniquely, but the trend seems to be on the spot. Please think about projecting internet development with human paper press history, where first your saw calligraphy, then printed books with lithography, then black and white photos, later cinematograph. Internet covered this several centuries long path in two decades, and the reason why it took this long period of time is simple internet connection bandwidth slower pacing improvement, which has nothing to do with internet software technologies (such as Netscape, Firefox or MS Internet Explorer)

1. Photo positioning in your article. Consider this these rules: your company logo or author small photo goes above or just below author name. Then allow first paragraph and show article main picture. On most media portals you will have only one or few picture images upload options, and assuming that you target to publish your article in multiple websites you should prepare one illustrating picture only

2. Video Rollick positioning. Video is really a strong point of your article, press release of submitted news and in our opinion short movie should go on the top, below the article header to capture reader attention as he or she is just surfing into your article page

3. Additional search engine optimizations. At this time google seems to be favoring very young media portals, often with life span of several weeks or one or two months, where it finds photo and video news published on a timely manner. This is relatively new development, if you were following google page ranking discussions, it was common for google of 2005 to place new sites into so-called sandbox, where it was cooking news sites and not exposing them on the first ten or more pages of most typical three or four words query results. For you this means that now you may experiment with new and aggressive video blogging, photo and picture articles portals. These experiments should allow your website and friendly materials (read your published articles, which could be the same leads generating pages as your own website) to be optimized from the stand point of turning internet traffic to your products or services





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2012年8月19日 星期日

Go Horizontal or Vertical? Secrets of Effective Online Press Release Distribution

Online press releases are one of the most effective promotion methods to get the word out about your business. But it's not enough to simply write an informative press release. It's also important to ensure that your optimized press release has adequate distribution and online staying power. Those goals require having an effective press release distribution strategy in place long before your release hits the Web.

Your press release distribution strategy should start with answering two VERY important questions:

Press release distribution: horizontal or vertical? Who are more important: reporters or customers?

Now you may think, distribution of optimized press releases can't be that black and white, it's more gray. Well, sure, you'd like to have everything, but that's not how it works. There is a reason we call them "target" audiences.

Let's tackle horizontal vs. vertical press release distribution first. And the best way to illustrate the difference between the two is with a few examples:

Selling online = horizontal Reaching a business to business audience = vertical Targeting a specific industry sector (like technology) = vertical Geo-targeting a specific region: city, state, or country = vertical Appealing to multiple regions and countries = horizontal

With distribution of optimized press releases, you can even adopt a horizontal vs. vertical perspective when it comes to targeting reporters or customers

Reaching local business community and media reporters = vertical Reaching customers directly = horizontal

The reporters vs. customers dynamic will also impact the decision on which press release distribution service provider you select. Some are better for reaching customers directly via search engines, while others do better with journalists covering a specific topic. (Often via emails sent directly to a list of reporters on that topic.)

Distribution of optimized press releases: the one-to-many benefit
The distribution of optimized press releases is a real time saver. You upload a release to an online press release distribution provider and it's sent out via RSS feed to thousands of web sites, journalists and media sites.

Press release distribution reality check: this is NOT the press release of old.
In the old days, the phrase "press release" was a fitting term, since the news was being distributed to those who powered newspaper printing presses. But in this age of New Media, "news release" or "media release" are also used to more accurately communicate how news is being spread by a variety of media: television, radio, magazine, and Internet.

Press releases are no longer just a collection of words on a page. They can also include video, audio, and images, as well as connections with social networking sites such as Facebook, Twitter, MySpace, and LinkedIn. In fact, you're likely to find that bloggers will distribute your news faster than a newspaper ever will.

In the end, you may find that both horizontal and vertical distributions of your online press release are necessary to ensure maximum impact. And the greater your impact, the better your results are likely to be.





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2012年8月18日 星期六

Get Your Marketing Video Message Heard

Talking In Sound bites To Get Your Message Heard

Today everything is fast, short and to the point. We're in the age of Twitter, Facebook, texting, and channel surfing. That means when you need to present your marketing video on TV or on the web, you need to be extremely focused in your message.

In television news the official term for this is "sound bites". Sound bites have received a bad reputation with their use by politicians for canned messages. Unfortunately with the average remote interview being less than two minutes, in order to be heard you need to deliver your message quickly or...the spot is over and the camera has moved on to the next person.

What Is A Sound Bite?

What exactly is a sound bite? A sound bite is a short mini story that describes who you are, what you've got going on or what you are trying to sell. It's one to three sentences long. It's also full of color, detail and contains a complete thought.

Before the phrase "sound bite" was ever used, writer Mark Twain described the concept as "a minimum of sound to a maximum of sense."

Like it or not, the reality is, the media thrives on sound bites. Anyone who wants to be invited back for a second TV interview needs to master the art of speaking in sound bites. A great marketing video can be built around a well conceived sound bite. When you are developing your marketing video for a video press release or for web video production a strong sound bite is a great place to anchor your message.

A good sound bite, gets right to the point. It's a short quotable statement that can be picked up and used by itself. Media people describe it as brevity in broadcasting. Take away the unnecessary words and you have the heart of your marketing video message.

Examples of Memorable Sound bites

As author Gayl Murphy says, "You gotta tell it to sell it." Which by the way is an example of a sound bite.

"The only thing we have to fear is - fear itself."

"Ask not what your country can do for you. Ask what you can do for your country."

"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere"

These are all great examples of sound bites. The last one is from an interview with former Chrysler Head, Lee Iacocca, a true master of the sound bite. I'm not suggesting that you would only speak in sound bites during an on camera interview. But you do want to learn how to combine your talking points with sound bites to tell your story.

Understanding what the media is looking for and crafting your sound bites, your marketing video message and your story before you go on, will make you a more sought after guest. So, sound bites are potentially the most important element in your entire marketing message.





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2012年8月17日 星期五

What Is The Importance of Press Release Distribution Services?

A press release distribution service is an organization which helps release press release to various online news channels in a bid to ensure that your business is showcased to the globe in a suitable manner. Press release distribution services also specialize in ensuring that your press release website is showcased to the online journalists on a regular basis and in such a manner that it helps your business grow four folds. Here is why you need to hire a well known press release distribution company for your business:

# First, if you are a small time webmaster then you need to release a press release on a daily basis to ensure that your website gets the desired exposure. If you are an established webmaster, then you would need to release a press release each hour of the day or at least three to five each day to ensure that you are providing your business with the much needed exposure. This is when you need a reliable press release website to help you in your distribution task.

# Second, you need a distribution service to ensure that your business press release is showcased to the rest of the world in a systematic manner. Unless and until you can actually capitalize on the same, you cannot really hope to get the required exposure for your website. You also need to ensure that a professional is hired who actually goes ahead and distributes your business press release to all top online news channels to ensure that you get the best possible exposure for your business.

# Third, a website press release is a must if you want to please all major search engines. Google for example, simply loves the idea of news press release being submitted by leading websites on a regular basis. In fact, it has been noticed that visitors who come to your website after reading your online press releases are preferred by search engines. This is considered as an elite link in the link building process and allows your website to attain a higher search engine ranking.

# Last but not the least, when you are doing press release for an event, you need to pay particular attention towards ensuring that your event is watched by thousands of visitors online. So, for this very reason, you need a suitable distribution channel that has ample experience conducting video press release. By doing so, you shall help your business expand at warp speed.





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