The personalized news service of News. Me and Trove - Business

Beijing time April 21 news, according to foreign media reports, if traditional media is about "radio", that is, through the media control platform, issued a "all yards of" information to a wide audience, so new media is more strongly about individualized and customization is. But now the industry also unclear how to do it. Facebook and Twitter would be new news gatekeeper? It can happen when an application, or in the web? Is algorithm or humans, or a combination to achieve it? Trove and News. Me (iPad app) are two attempt to answer these questions of new services, but they differ in ways.

Trove: using Facebook "wow" content and social mappingIn a certain extent, this two startups have traditional media ancestry. This week, three out of beta beta Trove belong to the Washington post, it is in the iCurrent (the Washington post takeover of a semantic filtering and recommend system do the startups) based on. Trove is a Facebook account sign-up website. Its chief executive Donald Graham (Graham) says Don, according to your Facebook Trove can build a newspaper personal data, through your style service "wow" (that is, in the sense of Facebook is common sense) content providing personalized news, then it from your reading and how to use it in learning.

Although Trove websites to algorithm and social map based, but it still has some traditional media elements such as it has an editorial team to filter the content of thousands of sources for this website and pick "major" news story. Although it with the identity of the Web service, but the company said the launch of the iPhone will be released soon Trove and iPad applications (have introduced Android and blackberry version).

News. Me: stood on the shoulders of others looked out onStartups incubator Betaworks chief executive John bo think vick (John Borthwick) said News. Me in beta test after several months after Thursday will launch in the apple app store. Although the project first began in the New York times, but once inside Chartbeat and Bitly hatch as the popular network tools that Betaworks effectively took over the application development process (the New York times News. Me and in Betaworks both companies are holdings).

According to your Facebook Trove "wow" content and social map, and make recommendations News. Me adopted very different methods. It will provide you with a window, let you see others what content in reading -- and not just to your friends or those you to pay attention to people, including the New York times "writer Nick bill bolton (Nick Bilton) and and the industry celebrity Michael Mitch Kapor kapoor (), etc. News. Me will show you the man's Twitter content source. Like bo think vick said, it's like "when someone in Twitter surfing in, you stood in their shoulders looked out on". You can also read their share in content flow of articles.

Because the relationship Betaworks, Bitly News. Me also use its ranking algorithm to show the greatest number of Shared News (it can see at any given point in time is the largest share website). Tried to the professionals News. Me that this application is still a bit rough, it needs to attract more extensive user group. But look at what else is reading, the idea is very attractive. To some extent, this is a more subtle recommended way, not to be click "wow" button or active issued the content the that recommendation.

Cooperate with content distributorsNews. Me and Trove another difference: it every week, and hope to 99 cents with content distributors form partnerships (it already in and the New York times and a few other publishers cooperation), and share advertising and other revenues. This approach makes it more like Flipboard (also struggling with publishers will negotiate licensing content), and not too much of a Zite.

In this game Zite Flipboard, no matter who (News. Me, or, from Google is hasn't appear of the service Twitter or Facebook or won, and the future of media consumption looked less like traditional media once owned and controlled "mouthpiece", but more like by our friends and social atlas recommended, composed of individualized source and contents of the mixed bag. In a sense, Trove and News. Me comes from publishers to how in standing in a trend of current thinking, and this is a good thing.

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