2012年11月3日 星期六

How to Rank High on Facebook News Feeds - Marketing

Facebook is a terrific marketing approach for connecting with prospective customers. But showing up at the top of your friends' news feeds is the principal to using this network effectively. The Facebook news feed is basically a user's homepage, the very first thing people will find when they log into their Facebook account. It populates all the events, status updates and new links that all your friends post on their own Facebook accounts.When you create a Facebook page, you can invite friends and other contacts to become fans of your page. But building the page and recruiting fans is only two-thirds of the challenge.Your most important objective is to produce content and links that pops up in your friends' and fans' news feeds.The Daily Beast recently performed a 10-month investigation into what factors Facebook takes into consideration when determining what content will appear at the top of people's news feeds. Below are five techniques you must understand when trying to publicize yourself through Facebook news feeds.1) Time heals all: The longer you're a member of Facebook, the higher your chances of appearing at the top of people's feeds.2) Encourage Interaction: The more people comment on your status updates, click on your linkbacks and follow your Facebook page, the higher your Facebook newsworthiness will rise.3) More friends; more exposure: Facebook is more likely to position your updates higher on the totem pole if you have more friends.4) Follow the hierarchy of content: Facebook treats links more newsworthy than status updates. And it treats uploaded images and videos more newsworthy than links.5) Befriend the friendless: People with fewer friends are more likely to find you on their news feeds than your most popular friends.Check back later for more material on social media marketing.





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