2012年11月4日 星期日

How to Rank High on Facebook News Feeds - Internet

Facebook is a great marketing approach for connecting with potential customers. But showing up at the top of your friends' news feeds is the key to using this connection successfully. The Facebook news feed is simply a user's homepage, the very first thing people will view when they log into their Facebook account. It populates all the activities, status updates and new links that all your friends post on their own Facebook accounts.When you create a Facebook page, you can invite friends and other contacts to become fans of your page. But designing the page and recruiting fans is only two-thirds of the battle.Your most important goal is to post content and links that pops up in your friends' and fans' news feeds.The Daily Beast recently performed a 10-month investigation into what elements Facebook takes into consideration when determining what content will show up at the top of people's news feeds. Below are five principles you must understand when trying to market yourse lf through Facebook news feeds.1) Time heals all: The longer you're a member of Facebook, the higher your chances of showing at the top of people's feeds.2) Encourage Interaction: The more people post remarks on your status updates, click on your linkbacks and stalk your Facebook page, the more your Facebook newsworthiness will rise.3) More friends; more exposure: Facebook is more likely to rank your updates higher on the totem pole if you have more friends.4) Follow the hierarchy of content: Facebook treats links more newsworthy than status updates. And it deems uploaded images and videos more newsworthy than links.5) Befriend the friendless: People with fewer friends are more likely to see you on their news feeds than your most popular friends.Check back later for more material on social media marketing.





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