Facebook is a fantastic marketing tool for connecting with prospective customers. But showing up at the top of your friends' news feeds is the principal to using this option successfully. The Facebook news feed is simply a user's homepage, the initial thing people will view when they log into their Facebook account. It populates all the activities, status updates and new links that all your friends publish on their own Facebook accounts.When you build a Facebook page, you can request friends and other contacts to become fans of your page. But designing the page and recruiting fans is only two-thirds of the battle.Your most important purpose is to produce content and links that pops up in your friends' and fans' news feeds.The Daily Beast recently carried out a 10-month investigation into what elements Facebook takes into consideration when deciding what content will appear at the top of people's news feeds. Below are five principles you must understand when trying to promo te yourself through Facebook news feeds.1) Time heals all: The longer you're a member of Facebook, the higher your chances of popping up at the top of people's feeds.2) Encourage Interaction: The more people comment on your status updates, click on your linkbacks and follow your Facebook page, the higher your Facebook newsworthiness will rise.3) More friends; more exposure: Facebook is more likely to rank your updates higher on the totem pole if you have more friends.4) Follow the hierarchy of content: Facebook deems links more newsworthy than status updates. And it considers uploaded images and videos more newsworthy than links.5) Befriend the friendless: People with fewer friends are more likely to find you on their news feeds than your most popular friends.Check back later for more details on social media marketing.
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